From 1998 to 2005 I wrote as a contributor, and then assistant editor, for GIE Media's "Lawn & Landscape" magazine. Writing for "Lawn & Landscape" was my first big writing break after returning, armed with my journalism degree, from Ohio University . I learned technical writing, reporting, and how to speak as an industry expert on industries of which I had little prior knowledge before working for "L&L"; experience that I've tapped countless times over the years. Cutting yards for old ladies as a teenager doesn't exactly equip you for writing about the green industry, but you get up to speed fast the first time an interview subject calls you out on your lack of knowledge. A sample of some of that writing can be found after the break.
FEATURES
Aeration can breath life into contractors' profits without suffocating overhead.
04/2004
*FEATURE: Start Me Up
04/2004
*FEATURE: Start Me Up
Start-up services or annually scheduled maintenance checks are a necessity for all irrigation systems and an added source of revenue for contractors.
04/2004
*SPECIAL FOCUS- FALL FERTILIZATION: Fiscal Fundamentals
Pricing fall fertilization services accurately means considering more than just product costs.
09/2004
04/2004
*SPECIAL FOCUS- FALL FERTILIZATION: Fiscal Fundamentals
Pricing fall fertilization services accurately means considering more than just product costs.
09/2004
*2004 LEADERSHIP AWARDS: Maria Candler
Maria Candler is only 33 and has only been in the industry for 12 years, but she has a story to tell and she encourages the rest of the green industry to tell its story as well.
10/2004
*FEATURE: A PGR Primer
Plant growth regulators do more than slow the rate at which the grass grows – they also boost contractors' bottom lines.
02/2004
*YOU SAY YOU WANT A RESOLUTION: 26 New Years Business Resolutions
May auld business practices be forgotten so these New Years’ resolutions can be put into action.
06/2005
02/2004
*YOU SAY YOU WANT A RESOLUTION: 26 New Years Business Resolutions
May auld business practices be forgotten so these New Years’ resolutions can be put into action.
06/2005
INDUSTRY NEWS & PRODUCTS
*PRODUCT SPOTLIGHT: Trenchers [also published in Golf Course Industry Magazine]
Adventures in Trenchers
06/2004
*PRODUCT TRENDS: Mulch Ado About Nothing
Adventures in Trenchers
06/2004
*PRODUCT TRENDS: Mulch Ado About Nothing
Mulching mowers provide an attractive and cost-effectivealternative to catching.
10/2004
*MOWER TLC: Maintaining Mower Health
10/2004
*MOWER TLC: Maintaining Mower Health
Neglecting your fleet's recommended maintenance schedule could be a prescription for expensive sugery down the road.
10/2004
*INDUSTRY NEWS: 2005 NJLCA Show Grows by Thirty Percent
11/2004
10/2004
*INDUSTRY NEWS: 2005 NJLCA Show Grows by Thirty Percent
11/2004
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