Sunday, March 27, 2011

"A Spirited Southern Seaport" - PCT Pest Control Technology

This piece was written as a city profile for a "Convention Extra" edition of the industry magazine, PCT Pest Control Technology. New Orleans was the site of that year's National Pest Management Association (NPMA) con and I was assigned the job of writing a city overview for the nation's top insect terminators. Considering that I've never actually set foot in the Big Easy, I think I pulled it off. There's no online version of this piece on PCTonline, but you can click the links below to see the original print-edition pages. Find more articles from PCT under the "Trade Journalism" tab.

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-Will Nepper

Saturday, March 26, 2011

Lawn & Landscape Magazine Features and News


From 1998 to 2005 I wrote as a contributor, and then assistant editor, for GIE Media's "Lawn & Landscape" magazine. Writing for "Lawn & Landscape" was my first big writing break after returning, armed with my journalism degree, from Ohio University . I learned technical writing, reporting, and how to speak as an industry expert on industries of which I had little prior knowledge before working for "L&L"; experience that I've tapped countless times over the years. Cutting yards for old ladies as a teenager doesn't exactly equip you for writing about the green industry, but you get up to speed fast the first time an interview subject calls you out on your lack of knowledge. A sample of some of that writing can be found after the break.